DeVries SLAM Information

DeVries Global is a brand communications agency. We believe in decoding culture, to create the influence, that propels brands to win. We became famous for helping to turn Beats by Dr Dre into the world’s biggest headphones brand. We took the start-up technology brand, created by Hip Hop legend Dr. Dre and music icon Jimmy Iovine, and turned it into a cultural icon. We create big ideas, use cultural connections and harness the power of conversations to tell a brand’s story. A big idea sits at the heart of our campaigns, which we bring to life through our PESO model (paid, earned, social & owned media). We have a unique position within the agency landscape. Owned by InterPublic Group, our size helps us deliver the best of both worlds: big enough to have seamless global capabilities, but small enough to be agile and high-impact. We’ve evolved since our days as a luxury fashion and beauty agency; while our client list is now composed of iconic mass brands, we’ve never lost our boutique sensibility. Our eye for design, attention to detail and deep understanding of what defines culture still informs our work today. We’re ravenous consumers of pop culture, and deeply immersed in the world of emerging media We combine best in class strategy and insights with our natural curiosity and understanding of culture to create bold, brave and effective campaigns. We’re a P&G preferred agency partner and represent global brands including PepsiCo, Zippo, Benefit Cosmetics, Krispy Kreme and many others across NA, GC, APAC and EMEA. Get in touch if you want to know more.