Developer Marketing Alliance Information

Developer Marketing Alliance is a global community where individuals and organizations that target developers can network, learn, and grow. With a typical developer persona being more analytical, apprehensive of typical advertising and sales tactics, traditional methods of B2B and consumer marketing don’t work well with a developer audience. While there is a good deal of inspo out there for those working in developer relations, and developer relations and developer marketing are certainly linked, they are two distinct roles with different information needs. We fill that gap as the only dedicated community that’s specific to developer marketing – helping you to drill into the tactics and mindset required to effectively market APIs to software developers. Click “Sign Up” above to join our Slack group and meet a growing community of like-minded developer marketers out to make a difference.