DesignCapital Information

At Design Capital, we believe that every business, that has a product, service or idea which brings value to its market and ultimately the world, should be turned into a Brand. Every one of these businesses have a unique personality and even in the same market selling the same product, no two brands are the same. And that is because businesses are made up of the people within them. When we create a brand, we strive to extract the unique dna of a business, as this ultimately dictates what the Brand should be. With this valuable insight, we set about the Brand Development process. We study the market, industry, competitors and target audience, to determine the environment in which the Brand will be competing. Thereafter by addressing the key ingredients that make up a brand namely; colour, composition, shape, concept etc, we set about designing the brand for the business. The goal ultimately, is to create a brand that accurately, appropriately and effectively represents the product, service or idea of the business to its target audience. Once the brand is in place we can then proceed to roll it out across as many touchpoints as needed incl: BRAND INTEGRITY ELEMENTS: Business Cards, Email Signatures, Letterheads, Invoices, Brochures and Website. BRAND AWARENESS ELEMENTS: Facebook Marketing, Print Advertising, Promotions and Campaigns.