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Design B&B exists to discover and elevate your brand’s strengths so that your story is heard. We are a women-owned certified company that lives and breathes cognitive science, semiotics, and buyer behavior. We get why people do what they do, and that insight informs our solutions. Design B&B has a market-based, business-minded approach to design. Bottom line? Our work hasn’t done its job if it doesn’t grow your bottom line. AWARDS + 2024 Ad Age Design Agency of the Year, Silver + GD USA Award — Kellanova MorningStar Farms Packaging Redesign + GD USA Award — Kellanova Pringles Limited Edition Packaging + GD USA Award — Kimberly-Clark Kleenex and National Park Foundation Earth Day Packaging + Best Brand Activation Award from Sports Business Journal — for Pop-Tarts Bowl (with Design B&B's branding) CORE COMPETENCIES + Holistic Brand Building and Identity Solutions + Cognitive Science and Buyer Behavior + Brand Architecture and Systems Creation + Design Thinking and Innovative Problem Solving

Design B&B Questions

The Design B&B annual revenue was $9 million in 2026.

Virginia Hultman is the Executive Director, Client Strategy of Design B&B.

21 people are employed at Design B&B.

Design B&B is based in Chicago, Illinois.

The NAICS codes for Design B&B are [5414, 541, 54149, 54].

The SIC codes for Design B&B are [73, 738].

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