DermApproved Competitors

Skincare that keeps its promises.

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. Founded and headquartered in Canada as an end-to-end beauty incubator, we have launched 15 brands to date and operate in over 59 countries. We listen to our community, and continue to look for opportunity everywhere, with people and planet in mind. We have a lot of ideas – we try, fail, and try again – and the best ones are built and bottled for you. Driven by our belief in transparency with our consumers, we’re rewriting beauty to be honest, accessible, and powerful enough to spark change. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere. We are DECIEM, The Abnormal Beauty Company.

We’re the #1 dermatologist-founded brand* that approaches skin differently. Since 1989, we’ve been developing clinically proven products that are supported by Dr. Murad’s industry-first research as a board-certified dermatologist and pharmacist. Our formulas don’t just consider one symptom or concern—they address total skin health, utilizing proprietary active ingredients and the latest clinical-grade technologies for unmatched efficacy and proven results. Want to be a part of shaping Murad’s future? You can learn more about our job openings at murad.com/murad-careers/ and more about Murad's commitments at murad.com/wellness-for-people-wellness-for-planet/. *Based on first half 2023 prestige skincare sales data, not including professional brands