Derform Information

For over 30 years, we have been creating products that accompany children and families through everyday life - from first creative discoveries and school adventures to shared journeys and new milestones. Derform is the Polish company behind three distinctive brands: Kidea, BackUP and Kidwell. Each of them responds to different needs, but they all share the same foundation: thoughtful design, quality, safety and functionality. Our products are available through leading retail chains, specialist stores and online retailers across Europe. By combining experience with a close eye on changing trends and customer needs, we continue to develop products that inspire creativity, support independence and bring more comfort to everyday family life. We grow through the trust of our customers, business partners and employees - and through a constant drive to make every new product even better.