2014 -2016 Director of Client Consulting @ The Leading Edge
2013 -2014 Client Director @ The Leading Edge
2010 -2013 Client Director @ The Leading Edge
2008 -2009 Director TMT @
2005 -2007 Director @ Research International
1994 -2005 Business Group Director @
Derek McInnes Education
University of Strathclyde
BSc hons
1989-1993
St Aloysius College, Glasgow 1984-1989
Derek McInnes Skills
Segmentation
Advertising Research
Consumer Behaviour
Customer Insight
Marketing Research
Quantitative Research
Business Insights
Focus Groups
Brand Equity
Questionnaire Design
Online Research
Shopper Marketing
Primary Research
Survey Design
Consumer Insight
Market Research
Derek McInnes Summary
Derek McInnes, based in United Kingdom, is currently a Partner at decision arts + sciences ltd.. Derek McInnes brings experience from previous roles at Eden Insight + Planning, Incite and The Leading Edge. Derek McInnes holds a 1989 - 1993 BSc hons @ University of Strathclyde. With a robust skill set that includes Segmentation, Advertising Research, Consumer Behaviour, Customer Insight, Marketing Research and more. Derek McInnes has 2 emails and 1 mobile phone numbers on RocketReach.
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