Associate Director, Digital Acquisition, Digital Banking @ (April 2019 - May 2021)
Digital Marketing Manager @ (February 2018 - April 2019)
Associate Digital Performance Director @ (April 2016 - February 2018)
Associate Platforms Director @ (October 2012 - April 2016)
Senior Search Strategist @ (June 2012 - October 2012)
Marketing Strategist @ (December 2008 - May 2012)
Derek Lau Education
The University of British Columbia
Bachelor of Science (B.Sc.) (Computer Science)
The Chinese University of Hong Kong
Postgraduate Diploma (Professional Accountancy)
Derek Lau Skills
Account Management
Digital Direct Marketing
Digital Marketing
Digital Marketing Experience
Display Advertising
E-commerce
Google Adwords
Google Analytics
Marketing
Online Advertising
Online Marketing
Online Marketing Analysis
Online Media Buys
PPC
Paid Media
Paid Search Strategy
SEM
SEO
Search Advertising
Social Media Marketing
Web Analytics
E Commerce
Social Media
Services
Derek Lau Summary
Derek Lau, based in Hong Kong, is currently a Director, Card Acquisition, CCPL and Payment at Standard Chartered. Derek Lau brings experience from previous roles at Standard Chartered, HSBC and iProspect. Derek Lau holds a Bachelor of Science (B.Sc.) in Computer Science @ The University of British Columbia. With a robust skill set that includes Account Management, Digital Direct Marketing, Digital Marketing, Digital Marketing Experience, Display Advertising and more. Derek Lau has 2 emails on RocketReach.
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