Deponti Competitors

Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC), whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®, follows a player-centric approach to crafting the highest quality instruments and musical solutions across genres. FMIC is dedicated to unlocking the power of music through electric and acoustic guitars, amplifiers, pro audio, accessories and digital products that inspire and enable musical expression at every stage, from beginners to history-making legends.

Two Centuries Of History, And We’re Just Getting Started. A Martin isn’t just a guitar. It’s playable history; part of a long line of legendary instruments stretching back to the company’s beginnings in 1833. Our guitars were strummed by Civil War soldiers around campfires, helped shape the sound of modern music at the turn of the 20th century, and were played by music’s first superstars like Jimmie Rodgers and Gene Autry. Decades later, Martins floored the crowd at Woodstock, then took center stage on MTV Unplugged, and can be heard on countless classic and contemporary songs across all genres of music. Artists like Hank Williams, Elvis Presley, Bob Dylan, John Lennon, Neil Young, John Mayer, Seth Avett, and many others all played Martins, creating much of the soundtrack of the last century. And who knows? With one of our instruments in your hand, you could help write the soundtrack for the next century.

Few can claim 17th century Renaissance Italy as the birthplace of their family start-up. Yet, nearly 400 years and nine generations later, D’Addario & Co. proudly continues to do so. Today, we are globally recognized as the world’s premier instrument accessory manufacturer for strings, drumheads, drumsticks, reeds, mouthpieces and more. Inspired by our past and paving a future path, D’Addario is fueled by an ever-expanding family of musicians, engineers, artists and visionaries driven by innovation and continuous improvement. Our charitable foundation also ensures that music education reaches underprivileged students around the globe. And with a genuine dedication to US manufacturing, environmentally sustainable practices, and a diverse family of passionate employees, what started in the Renaissance has become an ever-growing revolution.