Demand Side Instruments Technology Stack

Bootstrap is a free and open-source front-end framework for designing websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions.

Font Awesome makes it easy to add vector icons and social logos to their website.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.

Modernizr is a JavaScript library which is designed to detect HTML5 and CSS3 features in various browsers, which lets JavaScript avoid using unimplemented features or use a workaround such as a shim to emulate them. Modernizr aims to provide this feature detection in a complete and standardized manner.

PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.

GitLab is a web-based Git-repository manager with wiki, issue-tracking and CI/CD pipeline features, using an open-source license, developed by GitLab Inc.

GNU Make is a tool which controls the generation of executables and other non-source files of a program from the program's source files. Make gets its knowledge of how to build program from a file called the makefile, which lists each of the non-source files and how to compute it from other files.

Yoast offers plugins to improve SEO and optimize web sites and blogs.

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Google Maps is a web-based service that enables users to find local businesses, view maps, get driving directions, and more.

Google Tag Manager helps marketers control the end-to-end process of adding website tags.

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows. 

MailChimp Marketing is a marketing automation platform designed and developed for businesses using email to reach out to their target markets

Twitter is a microblogging and social networking service on which users post and interact with messages known as "tweets".

Linux is a family of open source Unix-like operating systems based on the Linux kernel.

reCAPTCHA is a CAPTCHA-like system designed by Google to establish that a computer user is human.

WooCommerce is an eCommerce plugin for Wordpress