Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins. A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Beyond herbal supplements, Nature’s Way manufactures trusted brands such as Alive! ® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels, and we are proud to be growing rapidly.
Employees at Nature’s Way have a passion for building trustworthy brands that help improve the health and wellness of others. This is our mission and it forms the basis of everything we do. Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and efficacy. That’s why consumers know that if it’s Nature’s Way, they can “Trust the Leaf®.”
Since 1929, our founder, Dr. Royal Lee, understood what modern science is just now proving: real health begins with the whole-food complex, not isolated parts.
Four generations later, his vision continues to guide us, and his legacy lives on. We start where vitality begins: the soil. When the soil thrives, so does the food — and so does the body. On our certified organic farm, we use regenerative farming practices to grow nutrient-dense crops that supply over 75%* of our ingredients.
Our vertically integrated process preserves nutritional integrity. This protects the synergy of whole-food nutrients at every step. No shortcuts. No compromises.
We study whole-food nutrition at our Nutrition Innovation Center, through systems biology and translational science. Research guides our decisions from crop selection to evidence-based formulations. This is whole-food nutrition, the way nature intended, and how the future demands it.
This is what it takes to change lives. A commitment to whole food, whole systems, whole health.
Join us — the future of nutrition is here.