Del RE Marketing Inc Information

Del Rey’s unique role as a bridge between cultures and shoppers, both online and offline, starts with our Founder, Chris del Rey. As the first head of multicultural marketing at Unified Grocers, Chris del Rey pioneered the first multicultural retail activation campaigns for the world’s largest brands over 25 years ago. In time, his namesake firm, Del Rey Marketing, became known for a series of firsts. The first cross-cultural agency to bring a story and creative centric brand approach specifically targeted to Hispanic grocers and shoppers. The first cross-cultural agency to tie in-store retail analytics to customer research and development. Today, Del Rey Marketing continues to act as a pioneering bridge, offering integrated creative, activation, and digital services tying online and offline programs together.