Organizations in need of dramatic and rapid change have seen great success in the collaborative, design-thinking based projects and labs led by DefCult. Our Define.Design.Engage process is the foundation of our work and can be applied to any organizational challenge, large or small. • We begin with a discovery session, exploring the needs of your company, team and the community you want to cultivate. • We then design a challenge experience for your team that is fun, fast-paced and expressly focused on your end game. • Finally, we develop audience engagement experiences and communications that ensure deeper connection—inside and out. DefCult is able to help a wide variety of companies with a vast array of challenges because of its expert team of collaborators from the worlds of business, the arts, communications and science. Our diverse, brain collective includes a wide range of experts from anthropologists to artists and from experience designers to engineers.
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The DefCult annual revenue was $7 million in 2026.
Elizabeth Hinckley is the Founder and President of DefCult.
1 people are employed at DefCult.
DefCult is based in Santa Monica, California.
The NAICS codes for DefCult are [54, 54143, 541, 5414].
The SIC codes for DefCult are [73, 733].