Decoding Growth Information

Decoding Growth helps B2B brands get included, positioned and selected in AI-driven buying journeys. Buyers haven't stopped researching. They've moved inside AI tools, asking ChatGPT, Gemini, Perplexity and Claude the questions they used to ask Google. The AI frames your category, compares vendors and generates shortlists before a buyer visits your site or speaks to your team. We call the layer between your brand and your buyer The Selection Layer. It's where B2B deals are increasingly won or lost — and most teams are making commercial decisions without knowing where they stand in it. That's the problem we solve. THE SELECTION LAYER SYSTEM Our method is deliberately sequential: DIAGNOSE: The AI Shortlist Scan benchmarks where you appear, how you're compared, and what's driving inclusion or exclusion versus competitors. ENGINEER: We rebuild the content and positioning signals that drive inclusion, preference and selection in your category. SCALE: We embed selection in your operations and connect it to pipeline and revenue. Evidence first: nothing changes until we know what AI is doing with your brand today. WHO WE WORK WITH B2B brands competing to be shortlisted: SaaS and tech vendors, selling software. Media, events and information businesses, selling expertise. START HERE The AI Shortlist Scan: a decision-grade analysis of how AI is shaping buyer shortlists in your category, and exactly where you sit. Delivered in 7 days. → decoding-growth.com/ai-shortlist-scan The Selection Layer newsletter: fortnightly thinking on how B2B brands get included, positioned and chosen in AI-driven buying.