Deciding Data Information

Deciding Data is the experiments dashboard for Klaviyo you've been keeping in a spreadsheet, except every test tells you why it won. Klaviyo's native A/B test picks a winner, then forgets it. Results stay scattered across individual campaigns, and what the team learns lives in someone's head or a private spreadsheet. We read the variants and results from your Klaviyo account and do three things with them: • One place for every test. Every campaign experiment in a single searchable, shareable view, with opens, clicks, placed orders, and revenue for each variant, not just the metric Klaviyo judged on. • Why, not just which. We break each variant down by what it says and shows (tone, offer framing, imagery, call to action) and attribute the win to the part that caused it. • Learning that compounds. Every result carries forward, so the next test targets what is still uncertain and your understanding of your customers deepens every quarter. That understanding ships as a living document your team, your agency, and your own AI tools can all read from. Nothing about how your team writes email changes. We connect read-only and never write to your account: your editor, brand kit, approvals, and deliverability stay exactly as they are. Built for lifecycle and CRM teams at mid-market DTC brands on Klaviyo, and the agencies that run their programs.