Decidata Information

Decidata measures advertising across television, radio, print, streaming, the open web, social and creators — and the response those ads create. Brands buy everywhere. Most measurement still reads one medium at a time: different categories, different calendars, no shared proof. We built Decidata so advertisers, agencies, media owners and industry bodies can see the market as one, with the same taxonomy and verifiable evidence for every ad. What we do: Monitoring: Capture and classify advertising continuously across media, with creative recognition wherever a spot runs. Media Attribution: Connect airings to web and app response so spots get credit for the traffic they drive. Digital Sync: Keep digital activation aligned with what is happening on air and in the market. Founded in 2015, we started with television and expanded to radio, print, streaming, open web, social and creators on one platform. See every ad. Measure every response. Decide with data. www.decidata.com