Electrolux is a global leader in household appliances and appliances for professional use, selling more than 50 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.
Electrolux Group - The Netherlands is the company behind AEG, Electrolux and Zanussi. We offer thoughtfully designed, innovative products for households including refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances.
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Established in 1984, Haier Group is a world-leading provider of solutions for better living and digital transformation. Guided by the vision of "More Creation, More Possibilities," Haier has been included in the BrandZ™ Top 100 Most Valuable Global Brands for seven consecutive years as the world’s only IoT ecosystem brand. It has also topped Euromonitor’s Global Major Appliances Brand Rankings for 17 consecutive years. Haier Group currently owns eight listed companies, including Haier Smart Home, which is featured on both the Fortune Global 500 and World's Most Admired Companies lists. To date, the group manages a global premium brand portfolio including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy.
Haier has established a robust global footprint with 10 R&D centers, 71 research institutes, 35 industrial parks, 163 manufacturing centers, and a sales network of 230,000 touchpoints. Its presence spans 160 countries, serving over 1 billion user families. In 2024, the group achieved a global revenue of RMB 401.6 billion (approx. USD 55.9 billion) and a total profit of RMB 30.2 billion. Committed to original technology, Haier has built six major industrial ecosystems—Smart Home, Comprehensive Healthcare, Digital Economy, Robotics, New Energy, and Automotive—to co-create infinite possibilities for industrial development and personalized smart life for users worldwide.
Cooler Master was initially founded with the mission of providing the industry’s best thermal solutions. Three decades later, having emerged as a world leader in cooling solutions, some would say we’ve mastered what it truly means to be cool.
In 30 years, we’ve grown into something much cooler than just a PC hardware company. We’ve acknowledged that there’s more to the gaming and tech industry than just computer hardware, so with a little magic, and a lot of thermal paste, we’ve shape-shifted into the lifestyle tech brand we are today. We’ve taken our thermal expertise and used it to create a PogChamp product range, that even your grandma would love. From peripherals and monitors, to desks, streaming equipment, and custom modded PCs, you name it, we’ve mastered it.
We don’t like to take ourselves too seriously because life’s too short for that, so we create cool products for awesome people, and we’ve found family in our community along the way. From techies to hardware junkies, meme lords, to hardcore gamers, whatever your taste, there’s a product for you.
OUR MISSION: We’re focusing on expanding the horizon between computer hardware and tech lifestyle, in order to create an immersive and enjoyable experience from everyday technology. We’re committed to breaking boundaries and challenging the status quo, which is where our passion stems from and that’s what it truly means to Make It Yours.