DeBra's Competitors

We make intimates, apparel, activewear and swim. Every single piece is designed to make every girl feel good. #AerieREAL is about no retouching. It's about empowerment. We want everyone to feel confident inside and out. Let the real you shine.

At Adore Me we take on seemingly impossible challenges. In 2011, we were founded to solve a single problem: help women buy bras online. It might seem like a simple task, but a bra is one of the most complex and personal garments in existence. Managing the design, procurement, logistics, and customer experience involved is an uphill climb, but one that built our company to take on increasingly greater challenges. Adore Me grew into the first major online player in lingerie, as well as the first to introduce inclusive sizing in the category. We launched a wholly-owned logistics center, Adore Me Services, in 2017, the same year we became profitable (something very important to us). We've launched a pioneering try-at-home shopping service, a number of innovation-focused satellite brands, and most importantly, an affordable sustainability model that is transforming our entire business to make sustainable clothing available to consumers of all shapes, sizes, and spending abilities. Adore Me believes fashion can be a force for good, for everyone.

Emerging in 2006 as a womenswear brand created for a mother and daughter to shop together, Forever New has expanded at a rapid rate to trade globally in 300 stores across 10 countries around the globe. This unique brand proposition forms the core of our business, we design fashion that can be worn across multiple age groups, always adding our own perspective on trends to create something uniquely Forever New. We are dedicated to ‘making it her moment’ with fashion that makes her feel beautiful and confident, no matter what she’s doing; celebrating a milestone, graduation ceremony, first date, job interview, travelling, or just heading into the office, Forever New makes every moment special. Our teams in head office, our retail stores, and our distribution centre combine to make Forever New what it is today. We know that our success is not only built on our sophisticated product offering and dynamic business model but, on the energy, talent, and passion of our dedicated team who work collaboratively to achieve excellence in everything they do.