Founder and Chief Insights and Innovation Officer @ Demand Insights LLC (February 2024 - Present)
VP of Client Partnerships @ (August 2024 - July 2026)
VP, Strategy and Growth @ (January 2023 - February 2024)
Strategic Accounts @ (January 2022 - January 2023)
Chief Growth and Strategy Officer @ Inguo (January 2020 - January 2022)
Director, Growth and Innovation @ (January 2018 - January 2019)
Vice President, Research @ (January 2016 - January 2018)
Managing Director, North America @ (January 2014 - January 2016)
Senior Director, Research and Strategy @ (January 2010 - January 2014)
Manager, Brand Strategy and Development @ (January 2008 - January 2010)
Manager, Market Research and Product Strategy @ (January 2006 - January 2008)
Director, Automotive @ (January 2004 - January 2006)
Senior Consultant @ (January 2001 - January 2004)
Consultant @ (January 2000 - January 2001)
Senior Marketing Analyst @ (January 1999 - January 2000)
Research Manager @ Goldfarb Consultants (January 1996 - January 1999)
Dean MacKo Education
Wayne State University
Master of Business Administration (M.B.A.) (Marketing)
Wilfrid Laurier University
BBA (Marketing)
Dean MacKo Skills
Ad Hoc Reporting
Advertising
Advertising Research
Analysis
Analytics
Artificial Intelligence (AI)
Brand Architecture
Brand Equity
Brand Health Tracking
Brand Management
Brand Performance
Brand Turnaround
Business Insights
Clickstream Behavior
Competitive Analysis
Competitive Intelligence
Consumer Behavior
Consumer Behaviour
Consumer Insight
Customer Insight
DIY Research Studies
Data Analysis
Ethnography
Executive Level Presentation Skills
Executive Level Relationship Building
Focus Groups
Leadership
Market Analysis
Market Intelligence
Market Planning
Market Research
Marketing
Mobile Research
Online Moderation
Online Research
Positioning
Positioning (Marketing)
Primary Research
Product Development
Product Management
Product Marketing
Qualitative Research
Quantitative Research
Questionnaire Design
Research Design
Secondary Research
Segmentation
Shopper Marketing
Strategy
Survey Design
Survey Research
Video Research
Dean MacKo Summary
Dean MacKo, based in Chapel Hill, NC, US, is currently a SVP, Client Partnerships at Scalafai. Dean MacKo brings experience from previous roles at Demand Insights LLC, Hotspex, Getwizer and Discuss.io. Dean MacKo holds a Master of Business Administration (M.B.A.) in Marketing @ Wayne State University. With a robust skill set that includes Ad Hoc Reporting, Advertising, Advertising Research, Analysis, Analytics and more. Dean MacKo has 2 emails and 2 mobile phone numbers on RocketReach.
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