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Founded in 2002, DealerRater is the world’s leading car dealer review website that helps dealers create connections to inspire trust and sell more cars, faster. DealerRater.com features more than 7 million service and sales reviews across 41,000 U.S. and Canadian dealerships, including a national network of more than 6,000 Certified Dealers. DealerRater reviews have a reachable audience of more than 31 million shoppers monthly. By offering a product suite that allows qualified dealerships to manage reputation and achieve higher SEO rankings, DealerRater supports new customer connections by growing online presence. DealerRater has received the Dealer Marketing Magazine Technology Leadership Award and is a four-time recipient of the DrivingSales Dealer Satisfaction Awards “Highest Rated” Reputation Management Award. An August 2016 acquisition by Cars.com, a Chicago-based publicly traded company, has allowed DealerRater to continue with a global expansion, accelerate product innovation, and evaluate strategic acquisition opportunities. For more information, visit www.DealerRater.com or call 800-266-9455.

DealerRater Questions

The DealerRater annual revenue was $14.4 million in 2026.

Abigail Borden is the Creative Director of DealerRater.

12 people are employed at DealerRater.

DealerRater is based in Chicago, Illinois.

The NAICS codes for DealerRater are [441, 44, 44111, 441110, 4411].

The SIC codes for DealerRater are [551, 55].

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