DEA Performance Competitors

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 30,700 employees and had a turnover of about 5.3 billion euro (in 2021). It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. Pirelli’s technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 110 years. Currently, the Company participates in over 350 car and motorcycle sport events and, since 2011, it has been the exclusive tyre supplier to the Formula 1© World Championship and will be the sole Global Tyre Partner until 2024. All of this has grown from a strong commitment to Research and Development based on an “Open Innovation” model. In 2021, Pirelli’s investment in R&D equaled around 6% of its revenues from High Value products, one of the highest levels among the world’s major tyre producers. Pirelli boasts around 2,000 people engaged in R&D, located at its Milan headquarters and 12 local technology centres, and a portfolio of more than 6,700 patents. The Pirelli brand is an international icon standing for technology, tastefulness and Italian excellence, synonymous with safety and reliability. Represented by the unmistakable “long P” logo for more than a century, the Pirelli name is associated with exclusivity, luxury and innovation, strengthening its distinctive position as a supplier to luxury car manufacturers. Pirelli continually enhances the reputation and strength of the brand through its involvement in motorsport events and competitions, cultural and artistic projects and initiatives benefitting local communities.

The Bridgestone brand has a global reputation as the tyre industry market leader, renowned for producing quality products and being at the forefront of technology, innovation and continuous improvement. Bridgestone Australia Ltd. Group (BSAL) maintains this reputation with a long-held tradition of excellence supported by a commitment to offering the highest quality products and services. A subsidiary of Bridgestone Corporation - the largest tyre manufacturer in the world - BSAL's Australasian head office is based in Adelaide, South Australia. BSAL is a major supplier to the Australasian automotive industry, providing an extensive range of quality tyres, carefully developed to suit local conditions. The company is supported by an employee network of more than 1,500 people across Australia and New Zealand. BSAL also manufactures, wholesales and retails quality truck retread products through Bandag Pty Limited, the world's leading retread brand. Bandag products complement the Bridgestone tyre range and provide a reliable solution for truck fleet customers. As part of a comprehensive Corporate Social Responsibility program, the company prides itself on maintaining accreditation to quality, OH&S and environmental standards. Recent accreditation of Bridgestone's ECOPIA products by Planet Ark in Australia and CarboNZero in New Zealand - a first for the tyre industry in both countries - is testament to this. It's also testament to the company's commitment to a policy of Reduce, Reuse, Recycle and a firm belief in minimising its impact on the environment wherever possible. Above all, the company strives to be trusted by the community and valued by its employees and all operations are guided by a mission of Serving Society with Superior Quality.

Nitto Tire is fueled by enthusiasts and driven by passion and innovation. Growing by paving the way into emerging markets, listening and delivering tires that meet the exacting standards of enthusiasts.