Ströer is a leading German media house and, with its "OOH plus" strategy, combines the business segments outdoor advertising/out-of-home (OOH), digital media and dialog marketing, as well as offerings from the areas of e-commerce and Data as a Service (DaaS): In its core "Out of Home" segment, the Ströer Group operates around 300,000 media carriers - from traditional billboard media and exclusive advertising rights at train stations to digital out-of-home media (DOOH). Outdoor advertising - especially DOOH - is one of the lowest-carbon media in the overall media mix in relation to the number of contacts reached. With an attractive portfolio of leading German websites and a broad selection of advertising formats, Ströer reaches more than 50 million unique users per month in the digital sector. The company has also built up a strong position in the news sector with t-online and also offers a wide range of premium content for digital natives. In the field of dialog marketing, Ströer offers innovative solution models for telephone, e-mail and chat as well as in direct sales.
The Ströer Group has around 11,500 employees at around 100 locations. In fiscal year 2023, Ströer generated revenue of EUR 1.91 billion. Ströer SE & Co. KGaA is listed on the MDAX of Deutsche Börse.
The company has always integrated sustainable thinking and action into its own business and offers responsible, sustainable communication solutions. All campaigns of advertising customers are carried out in a climate-neutral form. The goal of the company is to be completely climate-neutral by 2025. Ströer offsets unavoidable CO2 emissions directly associated with advertising measures by supporting certified climate protection projects (https://fpm.climatepartner.com/tracking/15477-2108-1001/de).
More about Ströer and its sustainability strategy at www.stroeer.de/en/.
DCMN is the agency for Total Video Brandformance: One video strategy to scale your brand across every screen. We plan, buy and track campaigns across TV, CTV, YouTube, TikTok and DOOH – treating video as one full-funnel channel, built to drive both brand and performance. No silos. No fragmentation. Just media that moves the needle.
Founded in 2010 by Andreas Dengler and Matthias Riedl, DCMN is independent, owner-operated, and built for digital brands that play to win. Our approach is holistic – combining smart strategy, sharp media, and real-time tracking. Everything we do is driven by data, performance-focused, and designed to grow awareness and revenue in equal measure.
From our HQ in Berlin and offices in New York, Amsterdam, London and Paris, we’ve helped scale nearly 400 digital brands around the world – including HelloFresh, Ecosia, Calm, Vinted, Bike Club, Foodspring, WeightWatchers, Omio, Shopify, Butternut Box, PicNic, refurbed, Voyage Privé, TaxSlayer, Candivore, Insify, GetYourGuide, VanMoof, Deezer, Roku, Wooga, IC Markets, Müller, Idealo, Duolingo, Airalo and monday.com.
We build strategies that reach across markets. Media plans that span channels. And technology that shows exactly what’s working – and what’s not.
Today’s media landscape is fragmented. Attention is limited. Brands need more than just impressions, they need outcomes. That’s where we come in.
We are DCMN. The Total Video Brandformance agency.
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