DCS creative studio Information

DCS is a creative studio based in Pretoria, South Africa. The studio is rooted in authenticity and innovation. Our studio ethos is: "Concepts in fashion, music, photography and post production are inspired and borrowed from the past but modernized in an authentic fashion". In 2016, we released our first official project titled "earn your stripes" which debuted on online magazines such as Nataal media and we-are-awesome. The Adidas "earn your stripes" campaign features three models, signifying the three stripes of Adidas and each individual earning his stripes but they work and stand together. The campaign was not just about the models in the editorial making an impact but it was for the whole city of Pretoria finding its own authentic yet united voices in South Africa’s creative realm.