DC Squad Competitors

For over five decades, Life Fitness / Hammer Strength has crafted state-of-the art cardio and strength equipment that moves in sync with the human body, helping athletes and exercisers globally, become faster, stronger, and healthier. We created fitness. Now we’re making it better. In 1968 Dr. Keene Dimick invented the first piece of electronic fitness equipment – the exercise bike. His creative spirit is in our DNA and continues to inspire us every day. Today, the way people live, work and play is ever-changing. A phenomenon that is putting new challenges on our collective wellbeing. As creators in fitness, we notice and act on this by innovating, engineering and manufacturing the best workout experiences that move every partner, customer, athlete and exerciser, forward together. We believe that everybody gains from working out. That is why, at Life Fitness/Hammer Strength, we partner with our customers to create intuitive, high-performance, cardio and strength solutions, that move with the body’s natural biomechanics to make every goal feel possible. Driven by the standards demanded by elite athletes, we share a passion to engineer our products to be accessible to all – young and old, athlete and improver, well and in-recovery. As experts in fitness equipment innovation, we set the bar for our industry. By never compromising on performance, quality, or reliability, we continue to raise that bar. Our purpose is to empower the world to work out, creating healthier lives together.

At Precor, our mission is to deliver precision quality products with steadfast reliability that are inspired by exercisers and built to perform for the world’s best fitness facilities. Headquartered in the Greater Seattle area of Washington State in the United States, Precor has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide, with offices in the Americas, EMEA and APAC, with U.S. based manufacturing. Precor products and services span across all major categories including cardio, strength, functional fitness, group training, and connected solutions. In 2020, Precor reached the milestone of recording one billion workouts with its connected fitness offering. Precor segments include commercial clubs/facilities and the verticals of hospitality, residential, corporate, and education. For more information, visit www.Precor.com.

Les Mills has been delivering life-changing fitness experiences for over 50 years. Now an international fitness brand, we mix music, motivation and movement for millions around the globe through our world-class fitness programs. Our mission is simple – to create a fitter planet. We blur the boundaries of physical and digital experiences to bring our club partners ultimate fitness solutions. Feel our love for live group fitness with the iconic barbell workout BODYPUMP. Pedal through utopia and dystopia all in the same workout with the immersive cycle experience of THE TRIP. Reserve your spot in the front row of martial arts inspired BODYCOMBAT or any of our 1000+ workouts available on LES MILLS+. Creating a fitter planet means more than exercise. We’re dedicated to carbon neutrality, measuring and offsetting carbon dioxide emissions for each of our global offices. Through our BORN TO MOVE program and partnership with UNICEF, we’re united in our ambition to create a world where every child survives and thrives. We’re in the business of strength and allowing teammates to play to theirs. Diversity, equity and inclusion are a mindset and a culture; a healthy work-life balance an essential, and encouragement to ‘exercise your passion’ fundamental.