2012 -2019 Senior Director, Category Strategy and Insights @
2011 -2012 Associate Director, Shopper Insights and Category Development @
2009 -2011 Senior Manager, Sales Planning and Strategy @
2008 -2009 Manager, Innovation and Business Development @
2006 -2008 Category Strategy Manager @
2000 -2004 Senior Manager, Research and Analytics @ The Arbor Strategy Group (Innovation Consultants)
David West Education
Wayne State University
MBA (General)
2001
Western Michigan University - Haworth College of Business
BBA (Food Marketing)
1989
David West Skills
Customer Insight
Strategy
FMCG
Forecasting
Sales
Pricing
Market Research
Analytics
Consumer Products
Cross-functional Team Leadership
Competitive Analysis
Marketing Research
Business Development
Product Development
Business Planning
Shopper Marketing
Management
Grocery
Marketing
P&L Management
Retail
CRM
Nielsen
AC Nielsen
Business Strategy
Sales Operations
Segmentation
Leadership
Trade Marketing
Food
National Accounts
Market Planning
P&L
Retail Category Management
Strategic Planning
Brand Management
Key Account Management
Competitive Intelligence
Analysis
Management Consulting
Consulting
Go-to-market Strategy
Sales Management
Key Account Development
Project Planning
IRI
Food and Beverage
Cross Functional Team Leadership
Pricing Strategy
Go to Market Strategy
Category Management
Spectra
David West Summary
David West, based in Houston, TX, US, is currently a Director, Sales Strategy and Planning at Sara Lee Frozen Bakery. David West brings experience from previous roles at Integrated Access Corporation, Sysco, Kraft Foods and Campbell Soup Company. David West holds a MBA in General @ Wayne State University. With a robust skill set that includes Customer Insight, Strategy, FMCG, Forecasting, Sales and more. David West has 2 emails and 1 mobile phone numbers on RocketReach.
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