David Smithwick Email & Phone Number
Engagement Analytics Director @ MetLife
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David Smithwick Location
- Chapel Hill, NC, US
David Smithwick Work
- Engagement Analytics Director @ (September 2025 - Present)
- Analytics Manager @ (June 2021 - September 2025)
- VP, Enterprise Complaints Management Office @ (January 2020 - June 2021)
- VP, Mortgage Marketing Measurement @ (August 2009 - December 2019)
- Marketing Analyst @ (March 2006 - July 2009)
David Smithwick Education
- The University of North Carolina at Chapel Hill
Bachelor of Music (Education)
1994-1998 - The University of North Carolina at Chapel Hill
Master of Science (Information Science)
2004
David Smithwick Skills
- A/B Testing
- Analysis
- Analytical Skills
- Analytics
- Attention to Detail
- Attribution
- Auditing
- Banking
- Business Analytics
- Campaign Effectiveness
- Campaigns
- Communication
- Cost Per Acquisition
- Cross-functional Collaborations
- Customer Analysis
- Customer Engagement
- Customer Journeys
- Customer Relationship Management (CRM)
- DTC
- Data Analysis
- Data Analytics
- Data Management
- Data Manipulation
- Data Visualization
- Database Marketing
- Datasets
- Direct Mail Marketing
- Email Marketing
- Financial Services
- Highly detail oriented
- Incrementality Testing
- Key Metrics
- Leadership
- Management
- Marketing
- Marketing Analytics
- Marketing Attribution
- Marketing Automation
- Marketing Campaigns
- Marketing Data Analysis
- Marketing Reporting
- Microsoft Excel
- Microsoft Office
- Microsoft Outlook
- Microsoft Power BI
- Microsoft PowerPoint
- Performance Measurement
- Presentations
- Process Improvement
- Relational Databases
- Reporting & Analysis
- SAS
- SAS programming
- SDLC
- SQL
- SQL Server Management Studio
- Snowflake
- Strategy
- Tableau
David Smithwick Summary
- David Smithwick, based in Chapel Hill, NC, US, is currently a Engagement Analytics Director at MetLife. David Smithwick brings experience from previous roles at Ally, Wells Fargo and Wachovia Corp. David Smithwick holds a 1994 - 1998 Bachelor of Music in Education @ The University of North Carolina at Chapel Hill. With a robust skill set that includes A/B Testing, Analysis, Analytical Skills, Analytics, Attention to Detail and more. David Smithwick has 3 emails and 1 mobile phone numbers on RocketReach.
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