1997 -1998 Senior Consultant, Sole Proprietor @ Skena Consulting
1996 -1997 Senior Consultant @
1993 -1995 Consultant and Senior Consultant @
David Skena Education
Northwestern University - Kellogg School of Management
Master of Business Administration (Marketing)
1998-2000
University of East Anglia
(Economics, Public Policy)
1992-1993
Bucknell University
Bachelor of Arts (Economics)
1988-1992
David Skena Skills
Shopper Marketing
Customer Insight
Consumer Products
Brand Equity
FMCG
Product Innovation
Nielsen
Brand Management
Trade Marketing
Brand Architecture
Cross-functional Team Leadership
Customer Marketing
Segmentation
Competitive Analysis
Pricing Strategy
P&L Management
Consumer Insight
Brand Development
Strategy
Product Development
Product Management
Marketing
Advertising
Global Marketing
Marketing Research
IRI
Team Leadership
Management
Marketing Strategy
Leadership
Strategic Planning
Marketing Management
Social Media
Business Strategy
Market Research
Integrated Marketing
Team Building
Market Planning
Cross Functional Team Leadership
Sales
Business Development
Marketing Communications
David Skena Summary
David Skena, based in United States, is currently a Chief Marketing Officer, North America at Subway. David Skena brings experience from previous roles at Krispy Kreme and Ruby Tuesday. David Skena holds a 1998 - 2000 Master of Business Administration in Marketing @ Northwestern University - Kellogg School of Management. With a robust skill set that includes Shopper Marketing, Customer Insight, Consumer Products, Brand Equity, FMCG and more. David Skena has 2 emails and 4 mobile phone numbers on RocketReach.
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