Marketing and Advertising Measurement Consultant @ Freelance (December 2024 - July 2025)
EVP Research and Measurement @ (January 2019 - December 2024)
SVP National Research and Measurement @ (March 2016 - December 2018)
SVP Agency Sales Solutions @ (January 2015 - February 2016)
EVP Research and Analytics (MediaVest USA) @ Spark Foundry (August 2013 - December 2014)
SVP Connections Research and Analytics @ Spark Foundry (November 2004 - August 2013)
VP Research Director, SMG Insights @ Starcom MediaVest Group (Canada) (November 1999 - October 2004)
Account Executive @ (December 1998 - September 1999)
Research Analyst @ (October 1996 - November 1998)
David Shiffman Education
University of Southern California
Master's (Communication Management)
1997-1999
York University
BA (Communications)
1993-1996
David Shiffman Skills
Advertising
Advertising Research
Analytics
Audience Insights
Campaign Effectiveness
Client Consulting
Client Presentation
Client Relationship Management
Consumer Behaviour
Content Strategy
Critical Thinking
Cross-Platform Analytics and Attribution
Cross-Platform Measurement
Customer Insight
Digital Marketing
Digital Media
Digital Strategy
Integrated Marketing
Market Research
Marketing Attribution
Marketing Effectiveness
Marketing Research
Media Research
Media Strategy
Mobile Marketing
New Media
Nielsen
Optimization
P&L Management
Performance Attribution
Presentation Skills
Research
Segmentation
Social Media Marketing
Strategic Consulting
Strategic Leadership
Training and Education
Written Communication
comScore
Disney
Financial Advisory
Positioning
Sound
Suppliers
Strategic Insights
International Sales
Sales
Immersion
Media Evaluation
Closed Loop
Tracking Studies
Window
Structure
WINS
Return on Investment
Hands on Training
Driving
Aol
Programming
Symposium
Temporary Placement
Corporate Research
Prediction
Assessment
Trend
Management
Internal Teams
Mars
Technology Adoption
Broadcast
Visa
Grocery
Source
Human Resources
Seminars
Valuation
Messaging
Sociology
System
Asset Allocation
Reports
Wal Mart
Buying
New Business Development
Policy
Audience
Contract Negotiation
Fox
Vendor Negotiation
Conferences
Association Meetings
Audience Measurement
Key Clients
Research Design
Investigation
Print
Ratings
Los Angeles
Starwood
Advertising Agency
Segments
Presenting Proposals
Instrumental
Fuel
Client Focused
Data Analysis
Client Services
Communication
Media Studies
Landscaping
Industry News
Workshops
Values
Media Selection
Marketing
Toronto
Executive Leadership
Lives
Project Planning
Communications Management
Newsletters
Contractual Agreements
Measurements
Engagement
Kid
Presentations
Media
Pricing
Responsibility
Council
Pov
Usa
Targeted Advertising
International
Consumer Interaction
Google Groups
Magazines
Broadband
Civic
Investments
International Marketing
Business Insights
P&g
Marketplace
Shaping
VOD
Video
Microsoft Word
Needs Assessment
Canada
Network Communications
Organizational Behavior
Super Bowl
Special Projects
Weaknesses
Budgets
Culture
Television
Conceptual Modeling
Research Projects
Olympic
Chip
Consumer
Sponsorship
Databases
David Shiffman Summary
David Shiffman, based in Montclair, NJ, US, is currently a Measurement Product Lead at IQVIA Digital. David Shiffman brings experience from previous roles at NYU School of Professional Studies, IQVIA, Freelance and iHeartMedia. David Shiffman holds a 1997 - 1999 Master's in Communication Management @ University of Southern California. With a robust skill set that includes Advertising, Advertising Research, Analytics, Audience Insights, Campaign Effectiveness and more. David Shiffman has 2 emails and 2 mobile phone numbers on RocketReach.
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