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David Scherer Location
Dubuque, IA, US
David Scherer Work
Head of Marketing, Ecommerce and Loyalty @ (April 2025 - Present)
Sr. Director, Media and Strategy @ (January 2023 - April 2025)
Sr. Director, Hotel and Partnership Strategy @ (May 2018 - December 2022)
Director of Hotel Strategy @ (June 2016 - May 2018)
Paid Digital and Strategic Relationships Manager @ (September 2011 - June 2016)
Social Media Manager @ (June 2010 - April 2011)
Digital Media Specialist @ (June 2004 - July 2010)
Marketing Coordinator @ (June 2003 - May 2004)
David Scherer Education
Gies College of Business - University of Illinois Urbana-Champaign
Master of Business Administration - MBA
2019-2022
Keuka College
Bachelor of Science in Business Administration (Major: Marketing, Minor: Management Information Systems)
David Scherer Skills
Paid Social Media
Return on Investment
Launch Strategies
Regional Marketing
Brand Strategy
Customer Acquisition
Paid Search Strategy
Omni-Channel Marketing
Key Performance Indicators
Market Research
National Marketing
Geo-targeting
Marketing Communications
Marketing Budget Management
Marketing Campaigns
Market Planning
Campaigns
Analytics
Problem Solving
Gaming Industry
Search Engine Marketing (SEM)
Affiliate Marketing
Social Media Marketing
Content Development
Program Leadership
Conversion Optimization
Marketing Automation
Visual Storytelling
Conversion Rate
Marketing Analytics
Media Strategy
Leadership Development
Analytical Skills
Brand Awareness
Social Media
Online Advertising
Facebook
Email Marketing
Strategic Partnerships
Digital Strategy
Public Relations
Management
Entertainment
Strategy
Online Marketing
Performance
Leadership
Casino Management
Hotel Management
Online Travel
David Scherer Summary
David Scherer, based in Dubuque, IA, US, is currently a Head of Marketing, Ecommerce and Loyalty at Theisen's Home Farm Auto. David Scherer brings experience from previous roles at Caesars Entertainment, Inc.. David Scherer holds a 2019 - 2022 Master of Business Administration - MBA @ Gies College of Business - University of Illinois Urbana-Champaign. With a robust skill set that includes Paid Social Media, Return on Investment, Launch Strategies, Regional Marketing, Brand Strategy and more. David Scherer has 8 emails and 2 mobile phone numbers on RocketReach.
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