David Rodgers Email & Phone Number
Lead - Consumer Insights @ TaxAct
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David Rodgers Location
- Plano, TX, US
David Rodgers Work
- Lead - Consumer Insights @ (November 2020 - Present)
- Head of Customer Experience and Insights - Stores @ (November 2017 - September 2020)
- Customer and Strategic Insights @ (August 2014 - November 2017)
- Marketing Insights and Planning Consultant @ Rodgers & Associates, LLC (September 2012 - January 2014)
- Director of Marketing - Insights and Planning @ (October 2007 - January 2012)
- Director of Consumer Insights @ (October 2007 - May 2008)
- Sr. Portfolio Manager - Market Insight Planning and Innovation @ Cadbury Schweppes Americas Beverages (January 2005 - January 2007)
- Manager - Consumer Understanding and Planning (Dr Pepper and Multicultural) @ Cadbury Schweppes Americas Beverages (January 2003 - January 2005)
- Manager - Marketing Research (Foodservice, CB7 Brands) @ Dr Pepper / Seven Up, Inc. (January 1997 - January 2003)
David Rodgers Education
- Texas A&M University
Bachelor of Science (BSc)
- University of Texas
Master of Business Administration (MBA) (Marketing/Finance)
David Rodgers Skills
- Customer Insight
- Cross-functional Team Leadership
- Market Research
- Consumer Products
- Competitive Analysis
- Segmentation
- Forecasting
- Marketing Research
- Strategic Planning
- Marketing Strategy
- Brand Architecture
- Shopper Marketing
- Market Analysis
- Brand Management
- Brand Equity
- Management
- Leadership
- Advertising
- Marketing
- Strategic Partnerships
- Consumer Behaviour
- Product Innovation
- Shopper Insights
- Data Segmentation
- Quantitative Research
- Marketing Communications
- Market Planning
- FMCG
- Analytics
- Consumer Insight
- Trade Marketing
- Pricing Strategy
- Marketing Management
- P&L Management
- Brand Development
- Business Insights
- Food & Beverage
- Sales
- Strategic Thinking
- Integrated Marketing
- Nielsen
- Pricing
- Positioning
- Lead Generation
- Price Forecasting
- Brand Developement
- Digital Marketing
- Direct Marketing
- Social Media Marketing
- Corporate Communications
- Development
- Planning
- Food and Beverage
- Data Collection
- Analytical Skill
- Cross Functional Team Leadership
- Strategic Marketing
- Consumer Insights
- Research
- Analysis
David Rodgers Summary
- David Rodgers, based in Plano, TX, US, is currently a Lead - Consumer Insights at TaxAct. David Rodgers brings experience from previous roles at JCPenney, Rodgers & Associates, LLC and Dr Pepper Snapple Group. David Rodgers holds a Bachelor of Science (BSc) @ Texas A&M University. With a robust skill set that includes Customer Insight, Cross-functional Team Leadership, Market Research, Consumer Products, Competitive Analysis and more. David Rodgers has 2 emails and 2 mobile phone numbers on RocketReach.
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