David Rodgers's Location
Plano, TX, US
David Rodgers's Work
- Lead - Consumer Insights @ TaxAct
- Head of Customer Experience and Insights - Stores @ JCPenney
- Customer and Strategic Insights @ JCPenney
- Marketing Insights and Planning Consultant @ Rodgers & Associates
- Director of Marketing - Insights and Planning @ Dr Pepper Snapple Group
- Director of Consumer Insights @ Dr Pepper Snapple Group
- Sr. Portfolio Manager - Market Insight Planning and Innovation @ Cadbury plc.
- Manager - Consumer Understanding and Planning (Dr Pepper and Multicultural) @ Cadbury plc.
- Manager - Marketing Research (Foodservice, CB7 Brands) @ Dr Pepper / Seven Up, Inc.
David Rodgers's Education
- University of Texas
Master of Business Administration (MBA) (Marketing/Finance)
- Texas A&M University
Bachelor of Science (BSc)
David Rodgers's Skills
- Customer Insight
- Cross-functional Team Leadership
- Market Research
- Consumer Products
- Competitive Analysis
- Segmentation
- Forecasting
- Marketing Research
- Strategic Planning
- Marketing Strategy
David Rodgers's Summary
David Rodgers, based in Plano, TX, US, is currently a Lead - Consumer Insights at TaxAct, bringing experience from previous roles at JCPenney, Rodgers & Associates, LLC and Dr Pepper Snapple Group. David Rodgers holds a Master of Business Administration (MBA) in Marketing/Finance @ University of Texas. With a robust skill set that includes Customer Insight, Cross-functional Team Leadership, Market Research, Consumer Products, Competitive Analysis and more, David Rodgers contributes valuable insights to the industry. David Rodgers has 1 email on RocketReach.
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