David Rodgers Location
- Plano, TX, US
David Rodgers Work
- 2020 - now Lead - Consumer Insights @
- 2017 - 2020 Head of Customer Experience and Insights - Stores @
- 2014 - 2017 Customer and Strategic Insights @
- 2012 - 2014 Marketing Insights and Planning Consultant @ Rodgers & Associates, LLC
- 2007 - 2012 Director of Marketing - Insights and Planning @
- 2007 - 2008 Director of Consumer Insights @
- 2005 - 2007 Sr. Portfolio Manager - Market Insight Planning and Innovation @ Cadbury Schweppes Americas Beverages
- 2003 - 2005 Manager - Consumer Understanding and Planning (Dr Pepper and Multicultural) @ Cadbury Schweppes Americas Beverages
- 1997 - 2003 Manager - Marketing Research (Foodservice, CB7 Brands) @ Dr Pepper / Seven Up, Inc.
David Rodgers Education
- University of Texas
- Texas A&M University
Bachelor of Science (BSc)
David Rodgers Skills
- Customer Insight
- Cross-functional Team Leadership
- Market Research
- Consumer Products
- Competitive Analysis
- Segmentation
- Forecasting
- Marketing Research
- Strategic Planning
- Marketing Strategy
- Brand Architecture
- Shopper Marketing
- Market Analysis
- Brand Management
- Brand Equity
- Management
- Leadership
- Advertising
- Marketing
- Strategic Partnerships
- Consumer Behaviour
- Product Innovation
- Shopper Insights
- Data Segmentation
- Quantitative Research
- Marketing Communications
- Market Planning
- FMCG
- Analytics
- Consumer Insight
- Trade Marketing
- Pricing Strategy
- Marketing Management
- P&L Management
- Brand Development
- Business Insights
- Food & Beverage
- Sales
- Strategic Thinking
- Integrated Marketing
- Nielsen
- Pricing
- Positioning
- Lead Generation
- Price Forecasting
- Brand Developement
- Digital Marketing
- Direct Marketing
- Social Media Marketing
- Corporate Communications
- Development
- Planning
- Food and Beverage
- Data Collection
- Analytical Skill
- Cross Functional Team Leadership
- Strategic Marketing
- Consumer Insights
- Research
- Analysis
David Rodgers Summary
- David Rodgers, based in Plano, TX, US, is currently a Lead - Consumer Insights at TaxAct. David Rodgers brings experience from previous roles at JCPenney, Rodgers & Associates, LLC and Dr Pepper Snapple Group. David Rodgers holds a University of Texas. With a robust skill set that includes Customer Insight, Cross-functional Team Leadership, Market Research, Consumer Products, Competitive Analysis and more. David Rodgers has 1 emails and 1 mobile phone numbers on RocketReach.
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Sharon Bigelow
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Julie Brown
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Cathy Hagerud
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Sean Taylor
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Noha Ghazouani
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Brian Witzenburg
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Tony le
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Rachael Tann
Brand Manager, Strategy and Performance
Saint Petersburg, FL, US
Michael Robledo
Business Development Operations Manager
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Renee Hiemstra
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Alesha Whipple
Talent Acquisition Manager
Bradenton, FL, US
Allison Tierney
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