David Massa Email & Phone Number

Vice President, Growth Marketing @ Cision

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David Massa Location

Exton, PA, US

David Massa Work

Vice President, Growth Marketing @ (August 2026 - Present)
Vice President, Growth Marketing @ (May 2019 - October 2025)
Director, Marketing @ (June 2018 - May 2019)
Director, Marketing @ (May 2017 - January 2018)
Director, Demand Generation @ (January 2011 - May 2017)
Senior Manager, Marketing @ (December 2003 - January 2011)

David Massa Education

Purdue University
Bachelor of Science - BS

David Massa Skills

Demand Generation
Marketing
Marketing Automation
Strategic Partnerships
Multi-channel Marketing
Marketing Strategy
Strategy
Marketing Operations
Messaging
Sales Enablement
Targeted Advertising
B2B Marketing
Salesforce.com
Market Analysis
Social Media
Go-to-market Strategy
Content Marketing
Marketing ROI
Marketing Intelligence
Brand Development
Sales
Online Lead Generation
Value Propositions
Customer Intelligence
ROMI
Digital Strategy
Building Brand Awareness
Search Strategy
Campaign Design
Customer Satisfaction Analysis
Audience Segmentation
Budget Monitoring
Mobile Strategy
Interactive Marketing Strategy
Marketing Communications Planning
Integrated Campaign Development
Product Evangelism
Sales Tools Development
Sales Metrics
Customer Research
Communications Strategies
Market Opportunity Analysis
Competitive Strategies
Customer Insight
Program Management
Cross-functional Team Leadership
Business Analysis
Management
Business Development
AI Governance
Account-Based Marketing (ABM/ABX)
Analyst Relations
Analyst Relations (Gartner, Forrester, IDC)
Battlecards
Brand Governance
Brand Strategy
Brand Trust
Buyer Enablement
Buying Group Strategy
Category Narrative
Centers of Excellence (CoE)
Change Management
Competitive Differentiation
Competitive Intelligence
Conversion Rate Optimization (CRO)
Cross-Functional GTM Alignment
Customer Marketing
Data Governance
Data Quality
Demo Narrative
Differentiated Positioning
Earned Media
Enterprise B2B Product Marketing Leadership
Experimentation and Multivariate Testing
First-Party Data Strategy
Full-Funnel Pipeline Strategy
GTM Strategy
Global Demand Generation
Ideal Customer Profile (ICP)
KPI Frameworks
Launch Readiness
Lead Lifecycle Management (MQL, SAL, SQL)
Lead Management
Leadership of Distributed Teams
Lifecycle Marketing
Market Research
Marketing Analytics
Marketing Org design
Marketing Systems and Infrastructure
Media Relations
Messaging Architecture
Messaging Framework
Nin-Linear Digital Buying Journeys
Objection Handling
Operationalizing Lead Routing and Assignment
Partner Enablement
Personalized Website Experiences
Pipeline Forecasting
Pipeline Modeling
Privacy Compliance
Process Governance
Product Launch Strategy
Product Positioning
Program Design for Non-Linear Buyer Journeys
ROI/TCO Models
RevOps Partnership
Revenue Attribution
SLA Governance (Marketing, SDR, and Sales)
Sales Plays
Segmentation
Speed-to-Lead Optimization
Steering Committees (SteerCo)
Voice of Customer
Website Conversion Strategy
Win Rate
Win/Loss Analysis
Cross Functional Team Leadership
Go to Market Strategy
Multi Channel Marketing

David Massa Summary

David Massa, based in Exton, PA, US, is currently a Vice President, Growth Marketing at Cision. David Massa brings experience from previous roles at Vertex Inc., MetTel, Mars and Dell Technologies. David Massa holds a Bachelor of Science - BS @ Purdue University. With a robust skill set that includes Demand Generation, Marketing, Marketing Automation, Strategic Partnerships, Multi-channel Marketing and more. David Massa has 2 mobile phone numbers on RocketReach.