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David Lascelle Location
New York, NY, US
David Lascelle Work
Vice President, Director Business Intelligence @ (January 2024 - Present)
Vice President, Media Analytics Lead @ (January 2024 - Present)
Vice President, CPG Advertisers @ (December 2020 - January 2024)
Vice President, Marketing Effectiveness @ (June 2018 - November 2020)
Director, Custom Analytics, Marketing ROI @ (February 2014 - May 2018)
Director, Marketing Effectiveness, Unilever Client Lead, North America @ (February 2014 - May 2018)
Senior Client Manager, Custom Analytics, Marketing ROI @ (June 2012 - January 2014)
David Lascelle Education
D'Amore-McKim School of Business at Northeastern University
Master of Business Administration (Marketing)
2004-2005
University of Vermont
Bachelor of Science in Business Administration (Marketing)
1997-2001
David Lascelle Skills
Account Management
Ad Tech
Analytics
Audience Measurement
Business Development
Business Planning
Business Reviews
Business-to-Business (B2B)
CPG Industry
Client Development
Client Services
Client-focused
Coaching & Mentoring
Consultative Selling
Consumer Packaged Goods (CPG)
Contract Management
Cross-functional Team Leadership
Customer Insight
Data Analysis
Digital Media
Diversity, Equality, and Inclusion (DEI)
Employee Learning & Development
Go-to-Market Strategy
Initiative
Leadership
Market Analysis
Market Research
Marketing Analytics
Marketing Consulting
Marketing Mix
Marketing Mix Modeling
Marketing Research
Marketing Strategy
Multi-Channel Marketing
Nielsen
P&L Management
Personal Development
Presentation Skills
Pricing Strategy
Professional Mentoring
Project Management
ROI Optimization
Sales Management
Social Media Marketing
Social Media Measurement
Strategic Consulting
Strategic Insights
Strategy
Team Management
Teamwork
University Lecturing
David Lascelle Summary
David Lascelle, based in New York, NY, US, is currently a Vice President, Director Business Intelligence at IPG Mediabrands. David Lascelle brings experience from previous roles at IPG Mediabrands and Nielsen. David Lascelle holds a 2004 - 2005 Master of Business Administration in Marketing @ D'Amore-McKim School of Business at Northeastern University. With a robust skill set that includes Account Management, Ad Tech, Analytics, Audience Measurement, Business Development and more. David Lascelle has 3 emails and 3 mobile phone numbers on RocketReach.
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