Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market.
Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression while brand continues to blaze its own trail.
Diesel thrives on change: every new product derives from a process of enormous creative freedom, ensuring constant innovation. The collections include: Diesel, Diesel Black Gold and Diesel Kid.
Diesel is not just apparel and denim: it’s a lifestyle, which has been interpreted through licenses with leading brands to develop watches and jewellery (with Fossil), eyewear (with Marcolin), fragrances (with L’Oreal), helmets (with AGV), strollers (with Bugaboo), and a complete Living Collection (with Moroso – furniture, Foscarini – lighting, Scavolini – Diesel social kitchen, Seletti – tableware and Berti – wooden flooring).
Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.
🎨 Brand Philosophy and Design Style
Rag & Bone's design philosophy emphasises "uncompromising ideals", i.e. insisting on making products the right way rather than taking shortcuts, pursuing original and timeless designs, and staying true to oneself even if that makes it different from the mainstream. The brand is committed to creating pieces that amplify the individual voice of the wearer.
rag & bone
rag & bone.
The brand's design style blends traditional British tailoring with New York's urban sensibility, emphasising high quality fabrics and exquisite craftsmanship to create clothing that is both modern and classic. rag & bone's jeans collection is particularly well known and loved by consumers.
🏆 Honours and Achievements
Rag & Bone has received a number of accolades in the fashion industry, including:
CFDA (Council of Fashion Designers of America) Emerging Talent Award in 2007.
CFDA/Swarovski Emerging Menswear Talent Award in 2010.
Winner of the 'Breakthrough Award' at the Accessories Council Excellence Awards in 2013.
Nominated for the CFDA Menswear Designer Award in 2014.
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