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David Beaton Location
Ottawa, ON, CA
David Beaton Work
Customer Marketing Lead @ (October 2026 - Present)
Director of Marketing @ (February 2025 - October 2026)
Associate Director, Customer Advocacy and Engagement @ (May 2020 - November 2024)
Senior Manager, Customer Marketing @ (May 2017 - May 2020)
Customer Marketing Manager @ (January 2013 - May 2017)
Segment Marketing Manager @ (January 2010 - January 2013)
Sales Enablement Leader @ Nortel (January 2009 - January 2010)
Solutions Marketing Manager @ Nortel (January 2007 - January 2009)
Product Marketing Manager @ Nortel (January 2005 - January 2007)
Events Marketing Manager @ Nortel (January 2004 - January 2005)
Product Marketing Manager @ Nortel (January 2001 - January 2003)
Competitive and Market Analyst @ Nortel (January 1999 - January 2001)
New Product Introduction Specialist @ Nortel (January 1998 - January 1999)
Project Manager and Design Engineer @ (January 1992 - January 1997)
David Beaton Education
Queen's University
MBA (Marketing)
1997-1998
Queen's University
B.Sc. (Mechanical Engineering)
1987-1992
Neuchatel Junior College 1985-1986
David Beaton Skills
Advocacy Marketing
Analytical Skills
Artificial Intelligence (AI)
B2B Marketing
B2B Marketing Strategy
B2B Software
Business Process Improvement
Business-to-Business (B2B)
CRM
Campaign Management
Campaigns
Case Studies
Claude Skills
Communication
Competitive Analysis
Cross-Selling
Customer Acquisition
Customer Advisory Boards
Customer Advocacy
Customer Analysis
Customer Communication
Customer Engagement
Customer Experience
Customer Insight
Customer Journeys
Customer Loyalty
Customer Marketing
Customer Reference
Customer Relationship Management (CRM)
Customer Retention
Customer Satisfaction
Demand Generation
Digital Marketing
Director level
Enterprise Software
Event Marketing
Interpersonal Skills
Leadership
Management
Manufacturing Process Improvement
Market Analysis
Marketing
Marketing Analytics
Marketing Campaigns
Marketing Communications
Marketing Data Analysis
Marketing Management
Marketing Programs
Marketing Strategy
Microsoft Excel
Multi-Channel Marketing
Online Advertising
Online Marketing
Operational Excellence
Oral Communication
Presentation Skills
Presentations
Product Marketing
Ratings
Relationship Development
SaaS
Skilled Multi-tasker
Software Industry
Software as a Service (SaaS)
Solution Selling
Story
Strategic Marketing
Strategic Marketing Management
Strategic Thinking
Strategy
Team Leadership
Technology Sales
Voice of the Customer
Written Communication
advoacy marketing
Customer Relationship Management Crm
Software as a Service Saas
Customer Relationship Management
Software as a Service
David Beaton Summary
David Beaton, based in Ottawa, ON, CA, is currently a Customer Marketing Lead at Poka Inc.. David Beaton brings experience from previous roles at dominKnow, Cornerstone OnDemand, Saba Software and Halogen Software. David Beaton holds a 1997 - 1998 MBA in Marketing @ Queen's University. With a robust skill set that includes Advocacy Marketing, Analytical Skills, Artificial Intelligence (AI), B2B Marketing, B2B Marketing Strategy and more. David Beaton has 1 emails on RocketReach.
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