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David Baxter Location
Dunfermline, GB
David Baxter Work
2024 -now Senior Director, Global Consumer Insights: Scotch, Prestige, Digital and Equity @
2021 -2024 Insights Director Scotch, Irish and Gin Brand House @
2015 -2021 Global Head of Consumer Insight @
2013 -2015 Head of Marketing Sciences @ Clear-Ideas
2011 -2013 Head of Global Modelling Unit UK - Market Understanding @
2000 -2011 Director - Marketing Sciences @
David Baxter Education
The University of Stirling
Marketing (Marketing)
1996-2000
David Baxter Skills
Segmentation
Questionnaire Design
Customer Insight
Quantitative Research
Consumer Behaviour
Advertising Research
Brand Equity
International Research
Focus Groups
Survey Design
Marketing Science
Primary Research
Marketing Research
Online Research
Market Research
Consumer Insight
Strategy
Public Speaking
Business Strategy
David Baxter Summary
David Baxter, based in Dunfermline, GB, is currently a Senior Director, Global Consumer Insights: Scotch, Prestige, Digital and Equity at Beam Suntory. David Baxter brings experience from previous roles at Beam Suntory, Edrington, Clear-Ideas and Ipsos-MORI. David Baxter holds a 1996 - 2000 Marketing in Marketing @ The University of Stirling. With a robust skill set that includes Segmentation, Questionnaire Design, Customer Insight, Quantitative Research, Consumer Behaviour and more. David Baxter has 3 emails and 4 mobile phone numbers on RocketReach.
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