Datuk Lai Email & Phone Number
Chief Marketing and Sales Officer @ Sime Darby Property
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Datuk Lai Location
- Kuala Lumpur, MY
Datuk Lai Work
- Chief Marketing and Sales Officer @ (April 2021 - Present)
- Board Member @ (June 2025 - Present)
- Vice President and Head of Marketing : CEO TM Net Sdn Bhd : CEO Telekom Multimedia Sdn Bhd : @ (February 2020 - March 2021)
- Vice President - unifi Marketing and Communications @ (January 2019 - January 2020)
- Vice President - unifi Marketing and Operations and Mass Market Marketing and Operations (MMMO) @ (May 2017 - December 2019)
- Chief Executive Officer @ (January 2020 - March 2021)
- Chief Executive Officer @ (January 2020 - March 2021)
- Board Member @ (May 2017 - January 2019)
- Board Member @ (May 2017 - January 2019)
- Board Member @ (May 2017 - January 2019)
- Chief Marketing Officer @ (April 2016 - May 2017)
- Chief Marketing Officer @ (January 2015 - May 2017)
- Group Chief Marketing and Head of Analytics @ (January 2013 - December 2014)
- Senior General Manager @ (May 2010 - January 2013)
- General Manager @ (August 2007 - May 2010)
- Senior Manager @ (July 2005 - July 2007)
- Country Group Brand Manager for Johnson's Baby and Johnson's Kids @ (January 2003 - January 2005)
- Senior Brand Manager @ (January 2001 - January 2003)
- ASEAN Franchise Manager - Skincare, Refreshing and Wipes Categories @ (January 1999 - January 2001)
- Senior Brand Manager @ (January 1995 - January 1999)
Datuk Lai Education
- IMD
Executive Program (Advanced Strategic Management (ASM))
2017-2017 - Trine University
BSc Business Adminstration (Marketing, Management)
1992-1995
Datuk Lai Skills
- Account Management
- Advertising
- Agile Methodologies
- Analytical Skills
- Analytics
- Brand Management
- Business Analysis
- Business Development
- Business Relationship Management
- Business Strategy
- CRM
- Change Management
- Competitive Analysis
- Customer Experience
- Customer Insight
- Data Analysis
- Digital Marketing
- FMCG
- Go-to-market Strategy
- Integrated Marketing
- Key Account Management
- Leadership
- Management
- Marketing
- Marketing Communications
- Marketing Strategy
- Mergers & Acquisitions
- Mobile Applications
- Mobile Devices
- New Business Development
- Online Advertising
- Personal Branding
- Product Development
- Product Management
- Product Marketing
- Professional Communication
- Segmentation
- Start-ups
- Strategic Partnerships
- Strategic Planning
- Strategy
- Team Management
- Telecommunications
- VAS
- Mobile
- Business Units
- Mergers and Acquisitions
- Marketing Management
- Development
- Services
- Consumer Products
- Business Planning
- Mobile Communications
- Product Costing
- Channel Partners
- Application Development
- Mergers
- Social Media
- Start Ups
- SDN
- Go to Market Strategy
- Consumer Marketing
- Social Media Marketing
- Sales
- Project Management
- Customer Service
Datuk Lai Summary
- Datuk Lai, based in Kuala Lumpur, MY, is currently a Chief Marketing and Sales Officer at Sime Darby Property. Datuk Lai brings experience from previous roles at Kuala Lumpur Golf & Country Club (KLGCC) and Telekom Malaysia. Datuk Lai holds a 2017 - 2017 Executive Program in Advanced Strategic Management (ASM) @ IMD. With a robust skill set that includes Account Management, Advertising, Agile Methodologies, Analytical Skills, Analytics and more. Datuk Lai has 2 emails and 5 mobile phone numbers on RocketReach.
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