DataMa Information

Stop spending hours rebuilding waterfall charts in Excel to explain why revenue, margin or costs moved. Stop spending hours navigating multiple dashboards to understand what’s driving your performance. Start focusing on how to improve it with clear, fast, and quantified insights. Datama automatically decomposes any variation in your business and financial KPIs: actual vs budget, month vs month, forecast vs actual ; into the drivers that truly explain it: mix, price, volume and rate effects. For CFOs, FP&A and controllers, that means walking into every exec committee or board review with the why already quantified. What we do: ✅ Explain every delta in your P&L: Understand what really drives revenue, margin, cost and cash variations, with mix / price / volume decomposition, segment by segment. ✅ Close the gap between reporting and decision: Go from "margin is down 3 pts" to "here are the 3 factors behind it, ranked by impact" in seconds. ✅ Numbers you can defend: Our decomposition is deterministic maths, not a black box: no hallucination, no double-counting. Results you can put straight in front of your leadership. ✅ Budget vs actual, on demand: Explain performance against budget or forecast automatically, and surface only the factors that matter. 💡 Datama plugs directly into the tools your finance and data teams already use: Power BI, Tableau, Looker, Qlik, Excel and Google Sheets. Insights land inside your existing reporting, with no new platform to adopt. 💡 Trusted by finance and analytics teams to explain performance to their leadership, every week. Turn your KPIs into decisions — from the what to the why.