DataKojak Information

DataKojak improves data governance and web analytics quality by monitoring all marketing tags, events variables, and privacy compliance along all your users' journeys. How often have you asked yourself if the data collected on your site is correct? And how frequently were you certain that your decisions about that data were accurate? Due to technical limitations, time constraints, and continuous updates manual on-site auditing cannot ensure sufficient depth to rule out all types of errors. DataKojak is the solution designed to get to this level of accuracy by automatically monitoring the entire site to ensure the highest quality of data collection.