dataFORWARDS Information

dataFORWARDS specialises in technology to transform planning across the advertising industry. Advertising is going through a data revolution. For the first time sales, performance, and audience data is available at such volume and depth that it is changing the way the market operates. This has opened up a huge opportunity to change the way we plan - through new thinking. Our deep, technical expertise was born in the world of academia. We specialise in turning complex real-world datasets into powerful planning and insight tools. Our highly technical approach has allowed us to find solutions which were not possible with existing systems and processes. "Forwards-Thinking" Instant: Rapid insight in the hands of planners completes critical processes faster, freeing resource. Iterative: We create opportunities to experiment with new ideas that can change planning Insight: Deeper understanding underpins incremental client services and unlocks new revenue We believe that more evenly distributed insight will improve agency processes and provide greater value for clients. Our goal is to achieve this through the deployment of new software platforms, eventually aligning multiple data-sources to create tools which can change the way we plan.