DataActiva Information

Our company, DataActiva, activates streams of structured and unstructured data in order to optimize data-driven decision making. At DataActiva we consider data activation to be a tremendous opportunity to enhance and even transform how you run your business. With over 30 years of experience in utilizing both primary and secondary data in the areas of program evaluation, customer satisfaction, loyalty measurement, service-quality assessment, market segmentation, brand assessment, advertising effectiveness, employee engagement, database development, forecasting, Customer Resource Management and marketing for scores of some of the worlds largest service-related energy, forecasting, IT, high-technology, entertainment, health, automotive, insurance and communication companies, our team will help you in gathering the information you need out of data for making valuable executive decisions.