We specialize in understanding and modeling the whole customer journey. If that is for purchasing (e.g. high-ticket items such as cars, travel) or general retail or attrition in banking, we have tools and knowledge solving your needs. We employ a variety of approaches from event modeling to time-purchasing analytics, software (KaufPac, StreakPac) we developed early on (2004/2005), specifically to better understand the customer journey. We have also been involved, more recently, in a more holistic approach to a thorough customer understanding. The analytics portion shown in this video (Owning the Customer Journey) encapsulates partly our thinking and approach.
| Website | http://www.datadrivenanalytics.com |
| Employees | View employees |
| Industry | Advertising & Marketing, Business Services |
| Competitors | Microsoft, IBM, SAS, Domo, Tableau, Qlik, TIBCO Streaming, BankOne, Sisense, Looker +34 more (view full list) |
| SIC | SIC Code 873 Companies, SIC Code 87 Companies |
| NAICS | NAICS Code 54 Companies, NAICS Code 541 Companies, NAICS Code 54191 Companies, NAICS Code 541910 Companies, NAICS Code 5419 Companies |
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The NAICS codes for Data Driven Analytics are [54, 541, 54191, 541910, 5419].
The SIC codes for Data Driven Analytics are [873, 87].
