Data Decision Models, Inc Information

Viable business opportunities to generate revenue growth require two components; an identified market need and the capability to deliver a product or service to satisfy the need. Data Decision Models has capability to provide relevant information to build the business case in each of these areas. Data Decision Models gathers, filters, and analyzes vast amounts of data to distill relevant information to inform business decisions. The Company specializes in working with moderate to large companies, to apply a powerful research method to support their business development or innovation initiatives. Data Decision Models helps clients achieve their revenue growth objectives by identifying new customers for their products or services. Potential customers can be in markets already served or in adjacent markets. Criteria for qualifying potential customers can be specified such as size, growth, logistical considerations, need strength, sales cycle and other attributes of interest. The Company uses a combination of natural language processing (NLP) and unstructured text analytics (UTA) in an advanced search methodology. NLP uses grammatical structures and UTA uses keyword lists to locate context specific information, which is one type of so-called “Big Data Analytics”. In combination with the Company's proprietary decision modeling tools, NLP and UTA can be applied as a powerful and efficient research tool. Data Decision Models searches, scans, and indexes publicly available information sources, as well as internal data that the client might provide. A model is created using filtering rules to select relevant information pertaining to the specific questions of interest to the client. This methodology can be used in any situation where additional market or business intelligence is advantageous to support business decisions, whether strategic or tactical.