DAR.WIN Information

Customize content and calls to action for each visitor segment, automatically. Your home page has to do an enormous amount of work… catering to every single one of your visitors. What if you could have a completely different home page for each visitor, totally optimized to show what they want to see, without having to do a ton of A/B setup work, analysis and reconfiguring? Optimize the organization and placement of content on your home page. Select the right photo, the right tagline, the right items for each type of customer you have. DAR.WIN allows you to segment your visitors based upon a number of factors. DAR.WIN then constantly works to process information in real-time and predict what content to see. This is automated A/B testing. As certain visitor segments respond to specific content, DAR.WIN optimizes its machine learning models to make better predictions with each subsequent visitor of this type, even with new content, new pages, and new images. DAR.WIN is Personalization Evolved.