Darrick Li Location
Toronto, ON, CA
Darrick Li Work
- 2022 - now VP Sales @ Guideline
- 2022 - now Member Board of Directors @ North York Harvest Food Bank
- 2021 - now CMA Media (2021 - 2024) and Insights (2024-present) Council Member @ Canadian Marketing Association
- 2017 - 2024 CMA Awards Judge, 2017, 2018, 2021, 2024 @ Canadian Marketing Association
- 2017 - 2019 Seminar Facilitator @ Canadian Marketing Association
- 2022 - 2022 VP, Business Development and Strategic Partnerships, North America @ Standard Media Index
- 2020 - 2022 Managing Director, Canada @ Standard Media Index
- 2016 - 2020 Senior Director, Sales @ Comscore, Inc.
- 2014 - 2016 Director @ Comscore, Inc.
- 2014 - 2014 Senior Account Manager @ Comscore, Inc.
Darrick Li Education
- TV Masters from Thinkbox
TV Masters Certification (Completed 13 hours of instruction across 9 modules including: 1. All about viewing 2. All about ads 3. The principles of effectiveness 4. Unlocking effectiveness 5. The strategic use of TV 6. TV buying 7. TV planning 8. TV partnerships 9. Advanced TV advertising)
2022 - 2022 - George Brown College
(Culinary Skills (Chef Training))
2012 - 2013 - Lazaridis School of Business & Economics at Wilfrid Laurier University
Honours BBA (Major in Marketing, Minor in Urban Studies, Dean's List)
2004 - 2008
Darrick Li Skills
- Salesforce.com
- Microsoft Office 2007
- Adobe Creative Suite
- Key Account Management
- Creative Development
- Technical Training
- comScore
- Online Advertising
- Outdoor Advertising
- Mobile Applications
Darrick Li Summary
Darrick Li, based in Toronto, ON, CA, is currently a VP Sales at Guideline. Darrick Li brings experience from previous roles at North York Harvest Food Bank and Canadian Marketing Association. Darrick Li holds a 2022 - 2022 TV Masters Certification in Completed 13 hours of instruction across 9 modules including:
1. All about viewing
2. All about ads
3. The principles of effectiveness
4. Unlocking effectiveness
5. The strategic use of TV
6. TV buying
7. TV planning
8. TV partnerships
9. Advanced TV advertising @ TV Masters from Thinkbox. With a robust skill set that includes Salesforce.com, Microsoft Office 2007, Adobe Creative Suite, Key Account Management, Creative Development and more. Darrick Li has 3 emails and 1 mobile phone numbers on RocketReach.
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Top Guideline Employees
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Matthew Novick
Chief Financial Officer at Guideline
New York, NY, US15+ -
Vincent Mifsud
Chief Executive Officer at Guideline
Toronto, ON, CA25+
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