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Master of Business Administration (MBA)
Strategic Segmentation & Value Proposition Design
Bachelor of Arts (B.A.) (Advertising)
A360 Executive Program
Robert McKee created the Storynomics seminars to teach senior executives and marketing professionals how to apply storytelling structure to their business to drive revenue (margins and brand loyalty. In an industry with a whole new set of ground rules, this dynamic partnership of story craft and marketing innovation is designed to fire the imagination and demonstrate how to stop interrupting what people love and, instead, become what they love.)
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