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Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Shadow. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients. Our team has been responsible for billions of dollars in trackable revenue across the various e-commerce marketplace, direct-to-consumer, and social commerce programs under management. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability. What started as a boutique design agency evolved into one of the fastest-growing private companies in America (Inc. 5000), one of the most successful results-driven performance media agencies of the 2020s (Varos), and esteemed recognition by Forbes 30 Under 30 for our founders’ contribution in Marketing & Advertising (Forbes). SERVICES: Darkroom strictly focuses on developing the next-generation of digital services. We choose to add impact in the areas where brands presently need them most and over-index on e-commerce marketplace, direct-to-consumer, and social commerce services that deliver trackable revenue. Core Darkroom service verticals include E-commerce Marketplace Management, Retail Media, Paid Media Management, Performance Creative, Social Commerce, and Customer Retention, among others. We are the only performance agency with a design-grade creative team and a certified Chief Creative Officer. These creative sensibilities are infused into our growth marketing. Darkroom is sister to Shadow, our commerce technology layer.

Darkroom Questions

The Darkroom annual revenue was $11.4 million in 2026.

Lucas Dipietrantonio is the Co-Founder, CEO of Darkroom.

94 people are employed at Darkroom.

Darkroom is based in New York, New York.

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