Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.
Blue ocean strategy, created by world-renowned professors Chan Kim and Renée Mauborgne, is a new way of thinking, a movement away from a competitive mindset.
BOOKS:
Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue Ocean Shift, Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth
AUTHORS:
Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and the authors of the New York Times Bestseller Blue Ocean Shift and the 4 million copy global bestseller Blue Ocean Strategy. In 2023, they were chosen as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication. In 2019, they were named the #1 Management Thinkers in the World by Thinkers50.
Mariner Media is an Integrated Marketing Communications and Publishing Firm with three divisions: Publishing, Creative Design, Marketing and Public Relations. Beyond our creative agency services, our publishing house provides: editing, book design and publishing. We serve a diverse client base on a regional, national and international basis with responsive marketing ideas, eye catching graphics and solid design.
Our marketing approach combines print, digital, video and other media to effectively communicate our clients’ messages to their targeted audiences. By using a fully integrated communication platform, we give our clients a competitive advantage by providing cost effective marketing that boosts their sales and engagement.
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