darkDUX | design research studios Information

darkDUX brings expert strategy, mixed methods research, and genuine empathy for marginalized users to help companies and organizations address their most critical design challenges. We know better than anyone how to elicit and translate user performance and behavior data into design inspiration from ideation through validation and iteration. Our goal is to ensure the best experiences are designed for marginalized users across channels and verticals. OUR VISION To amplify the frequency at which the needs and expectations of marginalized users are considered across product and service life cycles. OUR MISSION Using technical expertise and cultural lenses, we show stakeholders design strategies that account for marginalized user experiences through our "eyes": inquiry, innovation, insights, and impact. ORIGINS est. dead of Chi-Town winter 2017! EXTRA darkDUX is"DUX After Dark"