Darabase Information

Darabase is building the world’s first rights-backed Augmented Reality (AR) media network — enabling advertisers, property owners, and cities to monetize digital experiences anchored in the real world. Our platform combines Property Digital Rights (PDR) infrastructure with a Spatial Ad SDK, allowing brands to deliver immersive, permission-based AR campaigns through mobile and smart-glasses platforms such as Meta Ray-Ban and Snap Spectacles — while ensuring property owners and publishers are automatically compensated when content appears on their real-world locations. Founded in 2019, Darabase partners with leading property groups, outdoor media companies, and smart-city operators to create scalable, rights-compliant AR media inventory. The company is headquartered in Toronto, Canada, with operations in the UK, USA, Australia, and the Middle East. Darabase has been recognized globally through participation in several leading accelerator and innovation programs, including Taronga Ventures’ RealTechX (APAC), Aldar’s ScaleUp (UAE), Moderne Ventures’ Passport Program (US), and Outlier Ventures’ Open Metaverse Basecamp (UK & US). The company is backed by a distinguished group of strategic investors, including Taronga Ventures, GroundBreak Ventures, Outlier Ventures, Talon Outdoor, and Root & Shoot Ventures, alongside several family offices and high-net-worth investors. As adoption of AR and smart-glasses accelerates, Darabase is building the trusted media infrastructure that bridges the physical and digital worlds — powering a new era of spatial advertising and rights-based media across global cities and real-world locations.