DapUp Information

DapUp, Inc. has created a new model of word-of-mouth marketing—one that can be built, measured, and scaled. The platform enables businesses to create and run community-powered campaigns with real people, turning customers, creators, and athletes into trusted advocates who drive growth without relying on expensive traditional ads. By simplifying campaign setup, creator discovery, agreements, and delivery tracking, DapUp transforms word-of-mouth from something informal and untrackable into a structured, measurable growth channel. DapUp was founded by Ayden Owens—a Paris Olympian, four-time NCAA Champion, and MBA graduate—with a mission to modernize how businesses grow and to create more accessible, authentic opportunities for creators and athletes alike.